Webcasting has supercharged business communications and redefined how we communicate.  It has many advantages:

• Speed: Deliver a live message to a targeted audience of unlimited size in real time.
• Value: Webcasting is highly cost effective, especially compared to the cost of travel.
• Control: Registration and passwords enable complete control over access to webcast information.
• Convenience: No place or time constraints, archived webcasts may be used at any time, from any browser.
• Measurement: Tracking who saw a webcast, when they saw it and where they are based is easy and immediate. 
• Potential revenue generation. Combine a live event with instant e-commerce to boost sales or a promotion.
  

Applications can include both live and on-demand events. Typical applications;

Investor Relations (Investor Relations, Annual General Meetings, roadshows, Quarterly results announcements, Seminars to build investor and broker relationships, Investor events)

Marketing (Product and major campaign launches, Dealer and sales staff meetings, Consumer testing and research, Targeted advertising and promotions, Virtual tours) 

Human Resources & Internal Relations (Management communications, New employee orientation, Policy and procedure updates, Complete staff training and accreditation modules, Regulatory compliance training)

Healthcare (Continuing Medical Education, Pharmaceutical professional and consumer information)
Organizations (Interactive events, Membership polling)

Across Europe and the Middle East We work closely with a leading provider in this space called Scribemedia.  Some examples of our work follow below:

http://www.scribemedia.org/?cat=32