MARKETING CONTENT IN CONTEXT.....

We believe that marketing is the most effective way to drive sales. Custom built content on your main website, or on a campaign microsite engages information-hungry prospects.

We design online marketing content that covers specific themed topics, provokes interest and curiosity, and which targeted searchers are likely to find useful.

At the point where a site visitor is about to engage with your marketing content, you can ask them relevant context-sensitive questions. Its their answers to these that provides you with the sales lead data you need to begin the Lead Nurturing process.

This process is often referred to as Demand Generation.  Marketing Content is an essential component in generating demand.

"Demand generation is the only category where spending has consistently increased over the past five years. It now accounts for between 40% to 60% of most B2B marketing budgets. And companies are clearly relying more on marketing to drive demand generation"

John Neeson, MD, SiriusDecisions. Q4 2007. (SiriusDecisions is a research firm focused on sales and marketing benchmarks)


MARKETING CONTENT FORMATS

Here is an overview of the information benefits that different marketing content formats provide for both customer and vendor.

Our Marketing Content solution for your campaign could use one or more formats, depending on the strategic objectives of your campaign, the media channels used by your target customers and your campaign budget.

  Content Format
Best Used for.....
Downloads from Brand website
  • Lead generation
  • Branding
  • Customer/Prospect education
  • Sales Support
Examples: case studies, white papers, e-books

Web Video (delivered On-Demand)
  • Lead generation
  • Branding  - establishing "thought leadership"
  • Customer/Prospect education
  • Sales Support
  • Customer Service support

Webinars (live web presentations)
  • Customer/Prospect education
  • Sales Support
  • Customer Service support

E-Text (newsletters, blogs, emails)
  • Customer/Prospect education
  • Branding - establishing "thought leadership"
  • Change perceptions
  • Customer retention

Surveys, polls, market research
  • Branding - thought leadership
  • Generating press coverage
  • Customer/Prospect education


Digital brochures, digital magazines
  • Branding- thought leadership
  • Customer/Prospect Education

Online learning modules (e-learning)
  • Customer/Prospect Education
  • Customer Service Support

Viral media (video, widgets...)
  • Branding - brand building
  • Generate more traffic to main website
  • Change perceptions